Increase Revenue & Customer Retention

Even by conservative estimates, the market for services in the IT industry is staggering, well over $700 billion in 2006.  Increasingly, rather than wait for the next “killer application” or whiz-bang technology, technology-based companies are trying to “move up the chain”, building upon a successful product focus to grab a piece of that lucrative pie.  Enterprises may be at a “tipping point” where services will become the primary revenue generator for a vendor, pulling product or technology.  The market for services ranges from traditional, remedial product services, to managed services, to full-scale outsourcing of applications and even functions. 

Harvard Research Group can provide consulting, market research and analysis, and market development expertise for  vendors, resellers, and end-users who are interested in exploiting the competitive benefits of services in their business. 

Areas of focus and opportunity include:

• Traditional break, fix, warrantee services
• Managed services and hosted managed services
• Professional services (including outsourcing),
• Operational services (service processes, logisitics, warranty, rev/cost recognition
• Reseller/channel delivered services
• Training to maximize service effectiveness and impact on customer retention