HRG has delivered consulting services to suit clients’ specific requirements in the following areas:
Product Positioning: Recommended marketing and selling strategies designed to capitalize on the uniqueness of your products and services.
White Papers, Bulletins & Reports: Analyze and forecast emerging trends and markets. Analyze and compare leading products on a feature / function / cost basis.
Trends & Needs: Surveys and interviews identify emerging trends and unmet needs by examining customer attitude, business context, and technical environment.
Product Impact Analysis: Interviews with user, technical, and management personnel at customer sites determine opinions and impact regarding your products and services.
Sales Effectiveness Analysis: Determine what works and what doesn't work in your selling approach, and why.
Product Launch: Review, and analysis of product rollout and training plans. Effective launch requires proper positioning. HRG provides message testing and content review.
Articles and White Papers: Developed for publication and distribution to targeted market segments and the world-wide web.
Presentations: Senior-level HRG Consultants are available for presentation development and delivery for employee training or talks to industry and technical groups.
User Requirements Analysis: Surveys and interviews identify emerging trends and unmet needs by examining customer attitude, business context, and technical environment.
Opportunity Qualification: Identify prospects most receptive to your product characteristics and sales approach.
Sales & Distribution Channel Analysis & Enablement: Determine the competitiveness of your channel partners and programs. Improve your channels programs to a best-of-breed status.
