Analyst Relations & Influencer Marketing Tactical Support

40% of medium and large size businesses have contracts with Industry Analyst firms and over 60% report using analysts’ input to create a short-list for buying IT hardware, software or services.  In all, the average deal influenced by industry analyst input is $2.3 million annually.

Analysts’ influence on the short-list is greater than the press, advertising, or bloggers.  Yet, even when this is known, ITC vendors often commit fewer resources to analyst relations than other marketing activities.

For those vendors who want to create a strategy for their AR efforts, or train their staff in AR best practices, there are excellent specialty firms to work with, such as SageCircle, KCG and Lighthouse.  But, for those firms wanting short-term help executing an AR plan, help with a special project, or help filling an AR position while the searching for new employees, HRG has experienced staff who can help.

For more details Contact HRG